MOMENTUM LEADERSHIP FOR SUSTAINED GROWTH
The global economic crisis that emerged in 2008 has exposed multiple weaknesses in the way management has evolved. It calls for business leaders to adopt new attitudes and new strategic paradigms that position efficient growth as a paramount objective. Among the key lessons from this crisis is indeed a strong reminder that the fundamental driver of business wellness is undoubtedly efficient and sustainable growth.
Momentum Leadership is an approach to management that has sustainable efficient growth as its key objective. At the heart of Momentum Leadership is continuous innovation that fuels two complementary forces for growth: external and internal momentum. The process for external momentum starts from discovering customer insights and culminates with customer engagement that massively increases the efficiency of marketing investments. The process for internal momentum starts from discovering employee insights and culminates with employee engagement that massively increases the efficiency of internal operations. To see details of the momentum process click here.
Momentum Leadership is the real engine of high performing firms and is behind the initial growth of most corporations. As a firm becomes more mature, this efficient form of leadership unfortunately tends to die under the complexities of internally focused processes and the exercise of market power. The decline of innovation is progressively compensated for by investments of increasingly diminishing returns leading to less and less efficient growth. The good news is that Momentum Leadership can be revived in any firm through inspired guidance and a systematic approach.
This 2 day senior executive seminar will be presented by Professor Jean-Claude Larreche who will reveal the secrets to delivering growth that is both efficient and sustainable. His framework for Momentum Leadership emerged from three research streams involving hundreds of firms. It has been tested and refined in multiple companies, and has benefited from the feedback of thousands of business executives. It is a powerful tool that provides management teams and employees the guidance and the energy to deliver innovations result in efficient growth.
Momentum Leadership is based on Professor Larreche’s book, The Momentum Effect, named “4th Best Book of 2008” by Amazon USA and translated in several languages.