THE URGE FOR CHANGE
The economic crisis has dramatically exacerbated the limitations of a dominant growth paradigm based on a combination of power, strategy, and resources. This could not last. The key lesson from this crisis is that growth at any cost is not sustainable. Tomorrow’s success will be gained by mobilizing brainpower to generate more growth in a less costly manner. Building momentum, internally and externally is the key to deliver efficient and sustained growth.
HOW CAN WE HELP BUILD YOUR MOMENTUM?
The purpose of this seminar is to help you create the proper conditions to increase your business performance by generating superior growth using relatively fewer resources.
This seminar is articulated around the frameworks and tools exposed in a book, The Momentum Effect, from INSEAD Professor JC Larreche and named “4th Best Book of 2008” by Amazon USA. The book offers an eight-step process for systematically producing customer-based growth through momentum strategy, a strategy that delivers growth not only in quantity – that is to say the firm’s revenues grow faster than those of its competitors – but more importantly in quality e.g. in a sustained and efficient way. It is a powerful and pragmatic roadmap to mobilize your teams and employees on a common vision of efficient growth generation.
WHAT WILL YOU GET FROM ATTENDING
- Create traction, retention and engagement with your business partners,
employees and customers.
- Acquire and embed new tools and frameworks to transform your team and
company resources into high performance.
- Gain competitive edge with a new approach to sustained profitable growth, and feel the Momentum Effect.